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| [August 31, 2004] |
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McQUERTER Lands International Software Account
SAN DIEGO --(Business Wire)-- Aug. 31, 2004 -- McQUERTER, INC. has been engaged by Jackson Rivers Technologies (JRT), the technology subsidiary of The Jackson Rivers Company (OTCBB:JRVR), to plan and execute an international public relations program to introduce their STEPS(C) open-architecture Enterprise Resource Planning (ERP) software to small- and medium-sized enterprises (SMEs) throughout North America.
STEPS stands for Straight-through Enterprise Processing System, a software structure that allows business managers, with minimal programming support, to track and control all mission critical and operation-support activities via a robust relational database serving all applications. The integration may begin with customer-facing activities and run through all resource-management processes, culminating in back-office financial controls and reconciliation. Such applications as customer resource management (CRM), customer orders, inventory control, manifests and logistics scheduling, and asset management can be supported.
STEPS applications can easily run on Linux and similar open operating systems, as well as Windows, enabling SME business managers to leverage the proven benefits of the open-source software movement. With STEPS as a platform, enterprises as small as 20 employees can leverage the core functionality and benefits of Fortune 500-level ERP applications -- without dedicating the hundreds of thousands of dollars and long months of deployment that larger implementations require.
"Our goal was simple," noted Joseph Khan, CEO of JRT. "We took the key processes that are embodied in large Oracle-type business applications and placed them within an inherently flexible software platform built on a proprietary, patented technology. We wanted to enable SME managers to easily configure their applications, with minimal programming and database management expertise, to suit the needs of their business. No longer do you need to be a Global 2000 company to leverage the benefits of computer automation." Khan said that STEPS will be initially marketed to supply chain management operations.
In support of JRT's national rollout, McQUERTER will aid JRT with both messaging and corporate positioning within the marketplace. For over two decades, McQUERTER has specialized in the introduction of innovative technology platforms for BtoC and BtoB applications, including software solutions. In the 1990's, the firm introduced code-division multiple access (CDMA) technology for wireless communications on behalf of client QUALCOMM, Inc. The CDMA wireless standard now claims over 59 million users worldwide. Prior to that, McQUERTER assisted Fujitsu North America with the rollout of hand-held computer devices for vendor inventory, automated teller machines for banking, and point-of-sale information systems for large retail operations. More recently, McQUERTER introduced a real-time communications exchange platform for Voice, Video and Data-over-IP.
"McQUERTER has excelled in tech PR for over 20 years, and they understand the tremendous benefits of open-architected software, especially for the tens of thousands of smaller businesses that need computer-automated processes to grow to the next level," noted Dennis Lauzon, Chairman of JRT. "We're delighted to have their world-class expertise on-board as we roll out STEPS in the United States and Canada, and further penetrate the Latin American market."
About The Jackson Rivers Company
Founded in 2001, The Jackson Rivers Company is an integrated development company based in Mount Kisco, New York and San Diego, California. Its principal subsidiaries are JRC Global Products, a product distribution company, and Jackson Rivers Technologies, a provider of integrated information technology solutions.
About McQUERTER
McQUERTER provides public relations and investor relations to technology and life sciences enterprises. In the tech section, McQUERTER's programs have helped generate over $4 billion for QUALCOMM, SONY, Fujitsu, IBM and Toshiba. In the life sciences, McQUERTER has worked with Baxter, Sutter, and IVAC, as well as host of smaller biotech start-ups.
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