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BellSouth Spotlights Bilingual Community With The Real Yellow Pages(R) From BellSouth to Miami Area Businesses and Residents
MIAMI, Oct. 22 /PRNewswire/ -- The Real Yellow Pages from BellSouth rolls out the 2005 Miami area directory with a focus on the city's unique bilingual community.
From the cover to the comprehensive bilingual listings, The Real Yellow Pages is the only directory of its kind to have both English and Spanish listings in one complete directory, as well as showcasing downtown Miami with a bilingual cover. With more than 1.29 million Hispanic residents, or roughly 57% of the city's entire population, BellSouth sees the directory as a tremendous vehicle for highlighting the uniqueness that is Miami.
"Today, BellSouth showcases the excitement that is Miami by bringing our English and Spanish speaking communities together on the cover and throughout The Real Yellow Pages," said Joe Lacher, President of BellSouth-Florida. "We also believe the important urban renewal taking place in downtown Miami and the economic growth our city and business leaders are bringing back to the city should be highlighted on the cover and within the directory."
The directory cover features a daytime and nighttime photograph from a downtown skyscraper overlooking Biscayne Bay. Kiko Ricote, local renowned photographer, was commissioned for the photograph. The A-K edition of The Real Yellow Pages will have a daytime photograph and the L-Z will have a nighttime photograph.
"There is no urban neighborhood in America with greater potential or a brighter future than the central business district of Miami," said Miami Mayor Manny Diaz. "So I applaud BellSouth's use of dramatic visuals of downtown Miami on the cover of their -- or shall I say -- 'The Real Yellow Pages' directory for the year 2005."
During an unveiling event on October 19, Mayor Diaz and Miami City Commissioner Johnny Winton presented a proclamation naming Tuesday, October 19, 2004 as "BellSouth The Real Yellow Pages Day" in Miami.
Community Pages
The front section of the directory includes the award-winning Community Information Pages in both English and Spanish. This section is packed with important local and community information. The Miami Community Pages Includes: Hurricane safety tips, school information, naturalization exams, local events, social services, athletic team schedules, and many other important community listings.
Approximately 2.4 million copies of The Real Yellow Pages core directory, electronic directories and companion directories will be distributed to Miami area residents and businesses. Initial delivery began September 27 and will take six to eight weeks to complete with an interim distribution throughout the year to new businesses, residents and those moving within the area.
According to a December 2003 survey conducted by Strategic Metrics Inc. (SMI), 94.4 percent of all Miami residents prefer The Real Yellow Pages to competitors. The survey also found that of the new businesses and residents to the Miami area, 91 percent received copies of The Real Yellow Pages within five business days of their order for service.
The Real Yellow Pages bilingual companion directory has become popular with many Miami area residents and businesses. The smaller version (approximately 7.5" x 9") has become useful for homes and businesses with more than one phone, as well as for those "on the go" to keep in their briefcases and automobiles. In addition to the standard size and companion directories, The Real Yellow Pages Miami edition is available on CD-ROM and on the Internet at http://www.realpages.com/ .
RealPages.com(R) from BellSouth is the Southeast's leading online yellow pages. RealPages.com boasts over 43 percent share of Internet yellow pages usage in the Miami market. With over 11 million annual searches for Miami businesses, the RealPages.com network, including Yahoo! Yellow Pages and Switchboard.com, is another way BellSouth connects savvy business people in Miami to consumers looking to make a purchase. Information is available at http://www.advertising.realpages.com/ .
About BellSouth Advertising and Publishing
BellSouth Advertising & Publishing Corporation (BAPCO) is the leading provider of print and Internet Yellow Pages products in the southeast. BAPCO publishes 63 million copies of the print Yellow Pages in more than 500 editions in the nine-state BellSouth region. Users referred to The Real Yellow Pages(R) from BellSouth nearly 2 billion times last year and made nearly 160 million searches on RealPages.com ( http://www.realpages.com/ ). The Real Yellow Pages is a powerful information resource, linking buyers and sellers, with approximately 85 percent of consumers who reference the directories' most frequently used headings making a purchase based on their findings.
About BellSouth Corporation
BellSouth Corporation is a Fortune 100 communications services company headquartered in Atlanta, Georgia. BellSouth serves nearly 50 million local, long distance, Internet and wireless customers in the United States and 12 other countries.
Consistently recognized for customer satisfaction, BellSouth provides complete communications solutions to the residential and business markets. In the residential market, BellSouth offers DSL high-speed Internet access and long distance, advanced voice features and other services. The company's BellSouth Answers(R) package combines local and long distance service with an array of calling features; wireless data, voice and e-mail services; and high- speed DSL or dial-up Internet service and Cingular Wireless. In the business market, BellSouth serves small, medium and large businesses providing secure, reliable local and long distance voice and data networking solutions. BellSouth also provides online and directory advertising services through BellSouth(R) RealPages.com(SM) and The Real Yellow Pages(R). BellSouth owns 40 percent of Cingular Wireless, the nation's second largest wireless company, which provides innovative wireless voice and data services.
BellSouth
CONTACT: Media, Ed Patterson of BellSouth Corporation, +1-678-406-2457,or Ed.Patterson@BellSouth.com
Web site: http://www.bellsouth.com/http://www.realpages.com/http://www.advertising.realpag
es.com/
Company News On-Call: http://www.prnewswire.com/comp/095650.html
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