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| [September 29, 2004] |
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SeeBeyond Unveils the First RFID Composite Application Network
BALTIMORE --(Business Wire)-- Sept. 29, 2004 -- Solution Offering To Accelerate ROI with Complete Standards-Based Framework for Deployment of RFID Composite Applications
Today, at the EPCglobal US Conference 2004, where hundreds of organizations are gathering to share insights on implementing standards for radio frequency identification (RFID), SeeBeyond (Nasdaq:SBYN) unveiled the SeeBeyond RFID Composite Application Network powered by the SeeBeyond Integrated Composite Application Network (SeeBeyond ICAN) Suite. Architected with key input from several Fortune 500 customers and solution partners who sit at the forefront of driving the adoption of RFID solutions, the SeeBeyond RFID Composite Application Network enables organizations to rapidly deploy next generation, composite-based applications leveraging existing IT assets to accelerate the return on RFID investments.
Companies in industries from retail to federal government are currently deploying RFID initiatives in order to meet industry-driven mandates, yet they are left with no clear path to achieve a financial return on these required expenditures. The SeeBeyond RFID Composite Application Network brings together best-of-breed architecture, software and services to enable not only real-time access to RFID events, but also a development environment from which to build and deploy process-centric applications that maximize the vast amount of information available from RFID readers. Through these new applications, organizations can alter their business processes to bring new efficiencies not previously possible, resulting in accelerated ROI.
For supply chain participants in the retail sector, simultaneously reducing inventory levels and out of stocks has been a common but predominantly unachievable goal. Now, with the inevitable increase in access to RFID data, and the emergence of a new class of composite applications that are RFID-focused, process-centric, and integration capable, the goal will definitely become a reality.
"The industry has been abuzz about the physics of RFID compliance and the development of standards to meet associated mandates. However, there has been a complete lack of focus on providing real value. Most agree that achieving ROI is a priority, but no one seems to know how or when it will occur," said Reed Henry, senior vice president of Business Development & Strategic Alliances for SeeBeyond. "With our RFID Composite Application Network, companies can now unlock financial returns from the RFID tax with ease. Together with strategic partners, we are addressing the pain points across the supply chain through the delivery of the first packaged solutions that leverage the RFID demand signals to provide real business value today."
As part of the SeeBeyond RFID Composite Application Network, SeeBeyond delivers pre-packaged support for EPC Event Manager solution providers including ConnecTerra, OAT Systems and Sun Microsystems. In addition, SeeBeyond announced today a formal alliance agreement with leading RFID solution provider SBK Labs, who will be leveraging the SeeBeyond solution platform to build composite applications that focus on RFID-affected processes.
"Partnering with a solution provider that really understands the challenges and opportunities associated with driving added ROI from RFID investments is critical to our mission," added Steve Katz, CEO of SBK Labs. "After an extensive evaluation, sbkLabs selected SeeBeyond due to its standards-based approach and fully integrated development environment. The SeeBeyond RFID Composite Application Network will help accelerate the delivery of our next generation RFID solutions and empower our customers to achieve added ROI for their RFID investments today."
About The SeeBeyond RFID Composite Application Network
Optimized for the data intensive needs of RFID, the SeeBeyond RFID Composite Application Network is the first service-oriented RFID network to provide the infrastructure customers need to rapidly deploy end-to-end RFID initiatives today, while providing the architecture to support evolving RFID standards and process needs of the future. The SeeBeyond RFID Composite Application Network brings together an open, portable platform for complete management of and visibility into a customers purchasing lifecycle. The network leverages the full suite of products within the SeeBeyond ICAN 5 Suite and provides services including EPC Event Manager Services, EPC Data Collection Services, EPC Coordination Services, B2B Collaboration Services, GDS Services, Core Application Integration Services, BAM analytic services and event management services, with a consultancy led EPC Information Service (EPC-IS) for early adopters wanting to pilot EPC-IS in their supply chains.
Availability
SeeBeyond's RFID Composite Application Network offering will be made generally available in late October 2004.
About SeeBeyond
Based on 15 years of software innovation and real-world experience in integrating systems across Global 2000 organizations, SeeBeyond (Nasdaq:SBYN) delivers the industry's first integrated composite application network built on a comprehensive integration platform. Beyond eAI, the SeeBeyond(R) Integrated Composite Application Network Suite(TM) helps organizations rapidly assemble and deploy enterprise-scale end-user applications built on existing systems and infrastructure to dramatically improve business operations. SeeBeyond has more than 1,900 customers worldwide, including ABN Amro, BHP Billiton, The Cleveland Clinic, Commerzbank, The Dial Corporation, DuPont, Florida Power & Light, Fluor Daniel, Fujitsu, General Motors, Halliburton, Hertz Corporation, HP, Lockheed Martin, Pfizer, Samsung, Sprint, Sutter Health and UnitedHealth Group. For more information, please visit www.SeeBeyond.com.
SeeBeyond is a registered trademark of SeeBeyond Technology Corporation in the United States and select foreign countries. SeeBeyond Integrated Composite Application Network Suite is a trademark of SeeBeyond Technology Corporation. The absence of a trademark from this list does not constitute a waiver of SeeBeyond Technology Corporation's intellectual property rights concerning that trademark. All other brands or product names are trademarks of their respective owners.
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