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| [August 09, 2004] |
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J. Ross Publishing, IDL Systems Collaborate in Marketing Books with Online Courses
BOCA RATON, Fla. & BOSTON --(Business Wire)-- Aug. 9, 2004 -- J. Ross Publishing (www.jrosspub.com), a leading professional, business and technical publisher, and IDL Systems, an innovative designer of cutting-edge e-learning offerings, have agreed to collaborate in the marketing and distribution of e-learning course offerings based on best-in-class book titles from J. Ross Publishing. This ground-breaking agreement marks the first time a book publisher and an online course developer have teamed up to provide graduate level and beyond courseware combined with integrated textbook content in the operations management environment. It also combines the worlds of physical and virtual learning where textbooks will be included for all students taking online courses.
Stephen Buda, Vice President of New Business Development at J. Ross Publishing, said, "What is so exciting about this partnership is that not only will our books be turned into e-learning modules, but that our efforts will help lower course development costs for universities with online classes. Using J. Ross intellectually property and IDL Systems technology, these turnkey solutions will provide higher quality online content for the distance learner."
The first offering from this new partnership will be a certificate program in the area of Lean Manufacturing and Management based on four books on the subject from J. Ross Publishing. This program will be released in September and offered to universities and other educational providers throughout the world. The four titles that make up this certificate program are: The Lean Extended Enterprise, LEAN Manufacturing Implementation, Dynamics of Profit-Focused Accounting and Achieving Inventory Accuracy.
About J. Ross Publishing, Inc.
J. Ross Publishing is an innovative and cutting-edge publisher of applied business and technical books, multimedia, and online products for global professional markets. J. Ross Publishing collaborates with industry leaders to provide critical and timely information that will keep today's professionals on top of new and important advances in their fields. Its mission is to publish products that solve real-world challenges and offer insight into new and effective business practices. As part of this commitment, the J. Ross website feature the Web Added Value Download Resource Center(TM) (www.jrosspub.com/wav) that allows book buyers to access value-added materials that supplement and enhance their learning experience giving them the opportunity to apply what they've learned.
About IDL Systems, Inc.
IDL Systems, based in Boston MA, has established a growing reputation in providing universities and colleges with online course instruction. Founded by Dr. Sonwalkar (Principal Educational Architect at MIT), the software emphasizes the delivery of course material which adapts to the needs of individual students, and is based on a thorough understanding of the role of pedagogy in effective learning. IDL is applying this advanced technology (Adaptive Blended Learning) with a number of colleges and universities including Boston University, Cambridge College, Suffolk University, University of Dallas, and Mission College in California.
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