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Salesnet Touts Win Over Rival Salesforce.com
TMCnet Communications and Broadband Columnist
The battlefield in the CRM space has become more interesting as Salesnet has announced not just another customer win, but a win over rival Salesforce.com. After a comprehensive search for a CRM solution, RTC, which focuses on determining shopper insights to strategically guide retail design efforts, has selected Salesnet as its CRM provider. Salesnet proudly claims this win over Salesforce.com is a result of its ease-of-use and superior customer service.
According to Scott Coffman, director of information services of RTC, the company is a global organization with a diverse, but overlapping client base. The ability to see across the whole sales cycle was difficult to manage and RTC knew they needed to get out in front of the sales cycle to see what was coming and when it would impact the organization.
Coffman added that after reviewing several hosted products, including Salesforce.com, RTC decided on Salesnet as it provided the most value to support a successful account management program as well as being easy to use. RTC was also extremely impressed with the Salesnet account team and all of the resources that were made available.
Salesnet highlighted that it worked closely with RTC to configure and roll out the new product to its sales team with training and required productivity achieved within three weeks. RTC put a rapid deployment at the top of its priorities as the company desired the initial rollout to coincide with their annual sales meeting. The deadline was reached just in time.
RTC received the additional advantage of being able to capitalize on Salesnet’s new upgraded functionality without added costs through the recently announced Salesnet 25th Anniversary Edition. This new version provides 250 new features and includes new Marketing Automation functions such as Lead Management, Campaign Management, HTML emails and more.
Jonathan Tang, president and co-founder of Salesnet stated that his company couldn’t be more thrilled that RTC chose Salesnet to help with their sales process needs. RTC’s choice and Salesnet’s ability to implement and produce a productive sales team within three weeks further demonstrates Salesnet’s dedication and focus on its customers. Tang also noted that Salesnet is certainly becoming the Salesforce.com alternative.
It is interesting in this battle for the CRM customer that Salesnet is positioning itself as the Salesforce.com alternative. This statement gives considerable weight to the standing of Salesforce.com and acknowledges the validity of this competitor to Salesnet.
With the extensive attention Salesforce.com garnered with its AppExchange release, it’s no wonder that Salesnet has to identify weaknesses in the Salesforce.com offerings and target those areas. But, to build a strategy based solely on the weaknesses of the competitor may not be the right solution for growth and market expansion. Salesnet must also focus on positioning itself as the best CRM selection, period. Otherwise, Salesforce.com could continue to improve and leave less area for Salesnet to exploit. With such a dynamic industry and its proven expertise, Salesnet should have no trouble giving Salesforce.com a reason to sit up and take note.
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