Smart Products

[March 21, 2006]

On Planes, Trains or Automobiles, BoomerangIt Returns Your Lost Item; Unique ID Tags and Recovery Service Facilitate Return of Found Devices Worldwide

SAN LEANDRO, Calif. --(Business Wire)-- March 21, 2006 -- The safe return of Palm(R) electronic devices to a Californian who lost his in Tahiti and a Swede who lost his in France exemplify that it pays to register valuable personal property with BoomerangIt, the global lost and found return service, whether traveling abroad by plane, train, bus, or automobile.
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BoomerangIt recently helped get two Palm handheld devices back to their owners, after the men had lost them in their travels. One of the Palms was found on a train in France by a train waiter, and the other was found on a tour bus.

Through BoomerangIt's use of advanced security and database technologies and tamper-resistant security ID labels, customers have a simple, effective, and low-cost way to have their lost or stolen items identified and returned when they're recovered by police, as well as Good Samaritans. In each case, the finder contacted BoomerangIt following the information on the label to initiate the return of the item. Customer service representatives used the registration information from the serialized label to match the recovered items to the owners.

When contacted by BoomerangIt with the news, Torbjorn Gulz from Kungsor, Sweden, said, "This is fantastic. I lost my Palm in Dijon, France, when I went to a concert. I never expected to see it again."

The other Palm owner, Dominique Michal of Pasadena, California, said, "After losing my Palm Tungsten(TM) T on my honeymoon in Tahiti, I never expected to see it again. I'm amazed that it was returned after being found on a tour bus in French Polynesia. BoomerangIt's service really works!"

"Our service is the world's first global Lost and Found. No matter where the item is lost, we help return it," said BoomerangIt Founder Eddie Orton. "Instead of being put in a lost and found box and probably forgotten, people's expensive handheld electronics and other personal items have an added layer of protection with BoomerangIt. Like packing an extra jacket or exchanging money to go on a trip, BoomerangIt should be considered a necessity for travelers. We want consumers to know that registering their personal items before leaving on a trip makes it far more likely that their belongings will be returned if lost or stolen. Don't' be a loser, use BoomerangIt."

BoomerangIt security labels and tags come in a variety of packages, starting at $9.95. BoomerangIt is ideal for consumer electronics such as a cellphone, iPod, laptop, and digital camera, as well as luggage, car keys, and other valuables people want to ensure can be returned if ever lost or stolen.

Anyone who finds a registered item can contact BoomerangIt online at www.boomerangit.com, or call 800-2Boomit (800-226-6648). Using the information from the product registration, BoomerangIt facilitates the return of the item to its rightful owner. The finder pays nothing, and receives a reward.

About BoomerangIt(R)

BoomerangIt (www.boomerangit.com) based in San Leandro, Calif., is a global lost and found return service that works with law enforcement and others to return lost and stolen property to its rightful owners. BoomerangIt provides an easy, inexpensive means to label and identify valuable items. It is also a theft deterrent, as studies indicate thieves are less likely to steal marked property. Founded in 2001, BoomerangIt now has more than one million members and is the official lost and found service of the National Crime Prevention Council (NCPC), with a portion of sales benefiting the "McGruff(R) the Crime Dog" programs. For more information or to purchase BoomerangIt labels and tags, visit www.boomerangit.com or call 800-2Boomit (800-226-6648).

Palm and Tungsten are trademarks of Palm, Inc.

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