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Research and Markets: The Household Cleaning Products Market Is More
Than $5 Billion in 2007 According To the Report 'Household Cleaning
Products: The Market In The United States 2008'
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:04072008
Dublin - Research and Markets
(http://www.researchandmarkets.com/research/4cad8f/household_cleaning)
has announced the addition of the "Household Cleaning Products: The
Market in the United States 2008" report to their offering.
This report is the first of a two-part series on household cleaning
products. It covers market size, segmentation, retail distribution,
brand sales, advertising, and marketing. The second in the series,
Household Cleaning Products-The Consumer-U.S., June 2008, will utilize
data from Simmons NCS and Mintel's exclusive consumer survey to provide
insight on consumers of household cleaning products.
The household cleaning products market is more than $5 billion in 2007.
A number of its mature segments, like surface cleaners and sponges, are
experiencing slow to negative growth. National brands dominate all
segments; the role of private label manufacturers is small. Innovation
and line extensions drive growth within a brand and, as with cleaning
cloths and wipes, within a segment.
Yet, this growth is rarely sustainable over the long term. Distribution
has become more competitive, with Wal-Mart alone equaling the sales of
the supermarket channel. Eco-friendly and convenient products are a
growth area, but consumer interest in new products can be fleeting and
tends to gravitate toward established national brands like Clorox,
Lysol, Windex, and Pledge.
Analysis and insights include:
- which companies and household cleaning brands are doing well and
which are not
- which brands are positioned for future growth
- which segments of the household cleaning products market are growing
- where most household cleaning products are purchased
- Wal-Mart's impact on retail distribution
- importance of new product development to revenue growth and trends in
product claims
- how to differentiate household cleaning products in the minds of
consumers.
Key Topics Covered:
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Abbreviations and terms
Abbreviations
Terms
Executive Summaryy
Key themes
Market Size and Forecast
Competitive Context
Retail Channels
Market Drivers
Leading Companies
Innovation and Innovators
Advertising and Promotion
Appendix: Trade Associations
Companies Mentioned:
- Clorox Company , The
- Wal-Mart Stores (USA)
- Reckitt Benckiser USA - S.C. Johnson & Son, Inc.
- Procter & Gamble Company (The)
- Method Products, Inc.
- U.S. Bureau of the Census
- Procter & Gamble USA
- Rug Doctor, L.P.
- Church & Dwight Co. Inc
- Seventh Generation Inc.
- Colgate-Palmolive Company
- Bissell Homecare, Inc.
- Costco Wholesale Corporation
- Target Corporation
- Family Dollar Stores, Inc
- Amazon North America
- Apple, Inc
- University of Michigan, The
- Ecover Inc.
- Earth Friendly Products
- Prestige Brands Holdings, Inc.
- Sara Lee Corporation
- Orange Glo International
- Holloway House Inc
- U.S. Bureau of Labor Statistics
- Trader Joe's Company Inc
- Martha Stewart Living Omnimedia Inc.
- HarperCollins Publishers Inc.
- International Business Machines Corporation (IBM)
- McDonald's U.S.A.
- Unilever USA
- CVS Corporation
- Big Lots, Inc
- Whole Foods Market Inc
- Overstock.com Inc.
- Dial Corporation, The
- Comet Group Plc
- WD-40 Company
- Grocery Manufacturers of America (GMA)
- The Soap and Detergent Association
For more information visit
http://www.researchandmarkets.com/research/4cad8f/household_cleaning
CONTACT: Laura Wood, Senior Manager, Research and Markets
Fax: +1 646 607 1907 (US)
Fax: +353 1 481 1716 (Rest of World)
e-mail: press@researchandmarkets.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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