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STRATEGY ANALYTICS: Strategy Analytics: iTunes Leads the Way for
Mobile Music Stores
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:23072008
Strategy Analytics: iTunes Leads the Way for Mobile Music Stores
Search and Download Process Must be Straightforward
London, UK -- The Strategy Analytics Wireless Media Lab has released
"iTunes Sets the Standard for Mobile Music" which evaluates the
usability of leading mobile music stores in the UK and provides key
findings for a superior mobile music download experience.
Participants in this Strategy Analytics study were able to access,
search for, preview, download and play music in the fewest clicks using
iTunes compared to Nokia Music Store and Vodafone Music Station. iTunes
received the highest user satisfaction ratings.
"Users were impressed with the iTunes mobile music store. They found it
to be well-organized, visually appealing and easy to navigate"
commented Paul Brown, Senior User Experience Research Analyst at
Strategy Analytics.
Kevin Nolan, User Experience Research Director, added "Strategy
Analytics has identified five key-findings for mobile music stores
based upon end user evaluations of leading mobile music stores in the
UK. These key discoveries relate to layout, search, preview, purchase
and playback".
About Strategy Analytics
Strategy Analytics, Inc focuses on market opportunities and disruptive
forces in the areas of Automotive Electronics and Entertainment,
Broadband Connected Home, Mobile & Wireless Intelligent Systems
Implementation Strategies and High Frequency Market intelligence.
Headquartered in Boston, MA, with offices in the UK, France, Germany,
Japan, S. Korea and China, Strategy Analytics works with clients
through annual multi-client services, management team workshops and
custom consulting engagements. For more information, please visit
www.strategyanalytics.com
CONTACT: Paul Brown, Strategy Analytics
Tel: +44 (0)1908 423 612
e-mail: pbrown@strategyanalytics.com
Chris Schreiner, Strategy Analytics
Tel: +1 520 494 2638
e-mail:cschreiner@strategyanalytics.com
WWW: http://www.strategyanalytics.com
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Copyright ? 2008 M2 Communications Ltd.
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