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TMCNet:  Gazelle Now Offers Amazon.Com Gift Cards for a Faster, Easier Reward Option

[November 11, 2008]

Gazelle Now Offers Amazon.Com Gift Cards for a Faster, Easier Reward Option

(Marketwire Via Acquire Media NewsEdge) BOSTON, MA, November 11 / MARKET WIRE/ --

Gazelle (www.gazelle.com), the online service
that offers a fast, safe and practical way for people to get cash for their
unwanted electronics, now offers customers a broader range of payment
options with the introduction of Amazon.com Gift Cards. In addition to
opting for a check, PayPal, or charitable donation, Gazelle users can now
select an Amazon.com Gift Card that can be used to shop for millions of
items in over 40 product categories at Amazon.com. Given the economic
climate and the pending holiday shopping season, there's no better time
than now for budget-conscious consumers to trade in items they aren't using
in exchange for additional buying power. On average, Gazelle customers earn
approximately $115 when selling unwanted gadgets.

"We're expecting customers to look for convenience and additional ways to
save money this season," says Michal Geller, director of Gift Cards at
Amazon.com. "We are pleased that holiday shoppers now have the convenient
option to use Gazelle to trade in unwanted items for Amazon.com Gift
Cards."

Both Gazelle and Amazon.com are committed to providing customers with an
environmentally responsible way to consume electronics. Gazelle finds new
owners for the functional products that customer's trade-in or guides items
that have reached their end of life, to appropriate recycling channels to
ensure they do not end up in landfills. Amazon.com shoppers will be able to
participate in this process by visiting www.gazelle.com/amazon-green.

"Gazelle is dedicated to keeping electronics out of landfills and reducing
e-waste. We commend Amazon.com's efforts to provide their customers with
the means to participate in this process," said Rousseau Aurelien, founder
& CEO of Second Rotation, the company behind Gazelle. "Thousands of
consumers have already sold their cell phones, MP3 players, laptops and
other gadgets through Gazelle, all while being green and feeling good about
it."

With the average household containing 24(1) consumer electronics, there's
no easier way to subsidize holiday spending then by cleaning out closets to
remove any unwanted items. It's not only economically rewarding, but
consumers can increase their spending power this season without feeling the
guilt of burdening landfills with unnecessary items.
Story continues below ↓

ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., is committed
to providing an easy, fast, and safe way for consumers to get cash for
selling unwanted electronics or to recycle them responsibly. To date,
thousands of consumers have used the service as a way to clean out closets,
get cash and help out a good cause. In addition, Gazelle empowers consumers
to avoid time consuming and risky online experiences associated with
peer-to-peer selling. Consumers can rest assured that all personal
information is thoroughly removed from their item while benefitting from
conveniences like free shipping and packaging. Based in Boston, Second
Rotation is led by a group of consumer Internet veterans from companies
like eBay, BuyerZone and Fairmarket and is backed by venture capital firms
Venrock Associates and RockPort Capital Partners.

SOURCES:

(1) Consumer Electronics Association, "Trends in CE Reuse, Recycle and
Removal," March 2008

http://www.ce.org/Executive_Summary_-_CE_Reuse_Recycle_and_Removal.pdf

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