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New digital media processor from Texas Instruments provides H.264 at D1 resolution for professional quality video on low-cost consumer video products
HOUSTON, Nov 18, 2008 /PRNewswire via COMTEX/ --
Texas Instruments Incorporated (TI)
(NYSE: TXN) today announced its newest digital media processor based on
DaVinci(TM) technology, the TMS320DM357. The DM357 is a low-cost,
ARM(R)-based processor that includes a royalty-free H.264 codec at D1
resolution for video compression, as well as MPEG-4, JPEG and G.711 codecs
that do not require licensing fees or royalties to TI, and an integrated
Ethernet Media Access Controller (EMAC) to help developers reduce their bill
of material (BOM) costs. This allows original equipment manufacturers (OEM)
to offer price-optimized, advanced digital video end equipments with clear
sound and picture such as digital photo frames, IP network cameras and
low-cost digital video recorders. For more information please visit
http://www.ti.com/dm357pr.
The DM357 processor includes an ARM926EJ-S core that runs at 270 MHz, as
well as a co-processor to speed H.264, MPEG-4 and JPEG (HMJCP) processing, in
addition to an integrated video processing subsystem. The multiple codec
offering, EMAC functionality and performance features of the DM357 processor,
coupled with a Digital Video Evaluation Module (DVEVM) development tool, helps
customers quickly and easily develop end equipments that meet the needs of
digital video markets.
"Now integrated with H.264, embedded EMAC, DDR2 and other system
peripherals, the DM357 is yet another offering from TI that allows developers
to add functionality and value to their digital video solutions at minimal
cost," said Jacob Alamat, product marketing manager for digital media
processors, Texas Instruments. "The DM357 builds on the existing DaVinci
technology software framework, which allows customers to quickly develop a
scalable product line on TI's digital media processors."
Additionally, developers can re-use intellectual property from the robust
DaVinci technology portfolio (http://www.thedavincieffect.com/) or leverage IP
from the vast open-source resources for ARM-based processing to speed them
through the development process.
Advanced video performance
The DM357 processor achieves its impressive performance by integrating
H.264 at D1 resolution and MPEG-4 encoding and decoding at 30fps per channel,
as well as JPEG encoding and decoding at 50 MPixels per second. The
integrated H.264 allows for increased compression for greater storage and
streaming capability.
The DM357 also includes a carefully selected suite of peripherals, such as
high speed USB 2.0 On-The-Go and DDR2. The integrated EMAC, three video
digital-to-analog converters, a host port interface and even more system
integration save developers more than US$4 in BOM, as well as the associated
manufacturing and design costs compared to the use of discrete parts. Priced
at just over US$21 in 100 unit volume, the DM357 processor is an even greater
value because it includes the integrated, production-quality H.264 in D1
resolution, MPEG-4, JPEG and G.711 codecs without the need to pay licensing
fees or royalties to TI with acceptance of a click-wrap legal agreement.
Complete hardware, software and tools solution
The DM357 processor and DVEVM take advantage of all the tools and support
included in the DaVinci technology portfolio to help OEMs save months of time.
The application programming interfaces (APIs) common across DaVinci offerings
also means that developers familiar with DaVinci technology or ARM development
can quickly begin creation of their products with virtually no learning curve.
When coupled with the DVEVM, developers are able to get started
immediately with product development. The DVEVM helps them achieve the
fastest possible time to market, with optimized MontaVista Linux, an uboot
loader and drivers for the complete peripheral set. Rounding out the DVEVM are
the H.264, JPEG, MPEG-4 SP and G.711 codecs, plus Video Input/Output, Audio
In/Out, an external EMAC, USB 2.0 On-The-Go and JTAG for test.
Pricing and availability
The TMS320DM357ZWT processor is now open for order entry from TI and TI
authorized distributors. It is priced at US$21.22 in 100 unit volume. The
highly integrated device is packaged in a 16 x 16, 0.8 mm pitch ball grid
array package. The TMDSEVM357 Digital Video Evaluation Module is also now open
for order entry at a cost of US$895. Codecs will be available for download in
mid-December. For more information please visit http://www.ti.com/dm357pr.
About Texas Instruments
Texas Instruments (NYSE: TXN) helps customers solve problems and develop
new electronics that make the world smarter, healthier, safer, greener and
more fun. A global semiconductor company, TI innovates through manufacturing,
design and sales operations in more than 25 countries. For more information,
go to http://www.ti.com.
Trademarks
DaVinci is a trademark of Texas Instruments. All other trademarks and
registered trademarks are the property of their respective owners.
SOURCE Texas Instruments Incorporated
http://www.ti.com
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