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BtoB Magazine Selects ON24 Virtual Show Platform
SAN FRANCISCO, CA, Jun 17, 2009 (MARKETWIRE via COMTEX) --
ON24, Inc. (http://www.on24.com), the global leader in webcasting
and virtual event solutions, announced today that the company has
collaborated with leading marketing publication BtoB to offer
"Leading Edge: Demand Generation in the Digital Age," the first
virtual show for top b-to-b marketers.
The free online event, scheduled for June 23, will feature keynote
addresses by social media and lead generation experts from LinkedIn
and Cisco, breakout sessions, a vendor exhibit hall and real-time
networking with other b-to-b marketing professionals using ON24
Virtual Show professional networking tools. Attendees will also be
posting status updates to Twitter using the tag #b2bedge.
With the pressure for marketing accountability stronger than ever,
lead generation is increasingly the focus of a savvy marketer's
campaigns. "B-to-b marketers are also increasingly adopting virtual
technologies," added BtoB VP/Publisher Bob Felsenthal. "Our Leading
Edge virtual conference will provide valuable content but will also
offer a compelling virtual experience, allowing marketing
professionals who are already investigating these technologies to
experience them first-hand."
Felsenthal explained that BtoB has worked with ON24 for many years
and values the unique integration of ON24's traditional webcasting
solution with its new virtual show. "We know that virtual events are a
great way to augment physical events in order to communicate with our
audiences more frequently," Felsenthal said.
The keynote to be presented by Patrick Crane, LinkedIn Vice President
of Marketing, will explore social communities; social media and lead
gen; and the future of b-to-b marketing. The second keynote, "Lead
Generation, the Cisco Way," will be presented by Cisco Vice President
of Field Marketing Jere King and will focus on effective lead
management technologies and tactics. Breakout session topics include:
-- The future of virtual shows
-- Implementing marketing automation best practices
-- Developing content that fulfills the promise of marketing automation
Registration information is available at
www.btobonline.com/leadingedge. The virtual show will begin at 11:30
am EDT.
About BtoB
BtoB, the magazine for marketing strategists, is the only publication
dedicated to all disciplines of business-to-business marketing. In
print and electronically, BtoB delivers the latest trends, best
practice case studies, research, and analysis senior marketers need
to develop a winning integrated marketing strategy.
About ON24 Virtual Show
ON24 Virtual Show is a flexible communications and demand generation
solution that provides a virtual venue for events such as trade
shows, partner pavilions, conferences and training summits. With its
professional networking capabilities, ON24 Virtual Show makes virtual
events more engaging and interactive. Without ever leaving their
desks, participants can learn from video presentations, interact with
exhibitors and communicate with peers using professional networking
tools. In addition, with its complete registration system and
ability to track attendee activity, ON24 Virtual Show delivers robust
reporting analytics.
About ON24, Inc.
ON24, Inc. (http://www.ON24.com) is the global leader in webcasting
and virtual events. ON24 provides a full range of innovative
solutions for applications such as demand generation, corporate
communications and training and continuing education. More than 700
organizations in publishing, technology, life sciences, government
and financial services rely on ON24, including IBM, Cisco, United
Business Media, Credit Suisse, GE Healthcare, Hewlett-Packard,
Motorola and the National Science Foundation. ON24 is headquartered
in San Francisco, with offices in New York, London and Singapore.
MEDIA CONTACTS:
Denise Persson
ON24, Inc.
Phone: 415-369-8320
Email Contact
Curtis Sparrer
Connecting Point Communications
Phone: 415-442-4034
Email Contact
SOURCE: ON24
http://www2.marketwire.com/mw/emailprcntct?id=0A3EDE972006DFC7
http://www2.marketwire.com/mw/emailprcntct?id=C76807254AFE6727
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