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BroadSoft XCv2 Mashup Developer Contest Heats Up: Prize Pool Increases to $43,000 With Polycom Bonus Challenge
(Market Wire Via Acquire Media NewsEdge) GAITHERSBURG, MD -- (MARKET WIRE) -- 06/30/09 --
BroadSoft, Inc., the leading worldwide
provider of VoIP applications, today announced the addition of Polycom as a
co-sponsor of the XContestv2 (XCv2) Developer Challenge and to the
prestigious panel of judges. Polycom's participation increases the
available pool of prize money to $43,000. XCv2 is bringing together
developers from around the world to create new, compelling business and
consumer communications applications that combine BroadSoft's Xtended Web
Services with other open application programming interfaces (APIs).
The Polycom Bonus Challenge is aimed to encourage XCv2 developers to extend
their application user experiences into the domain of video-enabled desktop
devices. Polycom's VVX 1500 business media phone, which combines a personal
video conferencing system and full featured support for the BroadWorks®
VoIP application platform, offers an open API and microbrowser for delivery
of personalized Web content and integration with business applications
making it easier for developers to expand their applications to the desktop
phone and open up new revenue opportunities.
"The need for individuals to customize their communication preferences and
be more productive is fueling a new wave of innovation in the
telecommunications industry, opening up new revenue-generating
opportunities for both third-party developers and services providers," said
Leslie Ferry, vice president of marketing at BroadSoft®. "We assembled a
panel of individuals from various sectors of the ecosystem who share
BroadSoft's commitment to transforming communications and will bring their
unique perspectives to the XCv2 judging process."
The confirmed judges to date are:
-- Jim Kruger, Vice President of Marketing, Voice Communications
Solutions, Polycom
Jim Kruger brings extensive experience in the wireless service
industry and global business-to-business voice communications market.
Kruger oversees global product marketing efforts for Polycom's voice
communications products and is helping the company maximize the
benefits of open source development and redefine desktop
communications. Prior to Polycom, he led product management and
marketing efforts for Palm's wireless internet service and also
served in several senior marketing roles with GTE wireless
(currently Verizon Wireless).
-- Alan Quayle, President, Business and Service Development
With more than 19 years experience in telecommunications, Alan
Quayle is a recognized expert in Web/Voice/Telco 2.0 and Service
Delivery. He helps operators such as AT&T, Etislat, M1, O2/Telefonica,
Swisscom, T-Mobile, Verizon and Vodafone create profitable new services
and evolve their business models. His white paper, Opening Up the Soft
Service Provider: The Telco API, highlights the importance of the
application developer community to providers' Telco 2.0 strategies
-- Scott Hoffpauir, Co-founder and CTO, BroadSoft
Scott Hoffpauir's technical vision and direction have helped BroadSoft
create and sustain its global market leadership position in the VoIP
applications space for more than a decade. Hoffpauir is the architect
behind BroadSoft's Xtended program, bringing a strong entrepreneurial
mindset, technical depth and clear vision to drive the next wave of
innovation in the communications industry.
Launched in March, XCv2, BroadSoft's 2nd annual mashup contest, has
generated an overwhelming response from the developer community with a 10x
increase in registrations compared to last year's contest. Ferry
continued, "We are excited to see such a significant increase in
submissions from developers who are looking to promote their applications
to the service provider community. The outstanding growth in submissions
clearly demonstrates the powerful position of BroadSoft in the
telecommunications industry and our ability to drive innovation."
In addition to cash prizes, developers will gain global exposure to more
than 450 BroadSoft service provider customers. This opportunity allows
developers' mashups to potentially be seen by more than 500 million end
users through Xtended Marketplace, BroadSoft's online storefront of
third-party applications.
Mashup usage amongst consumers and enterprises is growing rapidly. In
2008, Forrester Research predicted that enterprise spending on Web 2.0
technologies will grow strongly over the next five years, reaching $4.6
billion globally by 2013, with social networking, mashups and RSS capturing
the greatest share. Forrester forecasts mashups will be a $682 million
industry in the next five years.
Current contestants and interested developers can get more information at
http://developer.broadsoft.com/xcv2 and
http://developer.broadsoft.com/xcv2/polycom.
About Xtended
BroadSoft Xtended is a free program that fosters the development of
innovative voice, Web 2.0 and mobile communications applications. Xtended
is responsible for the creation of real-world voice mashups for popular
business and consumer applications, including Salesforce, Facebook, and
ACT! by Sage. With a mission to cultivate revenue-generating relationships
between service providers and developers, BroadSoft's Xtended Developers
Program provides an application development portal that houses APIs, sample
code and documentation.
About BroadSoft
BroadSoft® provides VoIP application software that enables the delivery
of hosted telephony and multimedia services. After the 2008 acquisitions of
Sylantro and the GENBAND M6 product line, BroadSoft has emerged as the
undisputed market leader of VoIP application servers. BroadSoft's family of
carrier-class products, including its award-winning flagship BroadWorks®
technology, empowers wireless, wireline and cable carriers to deliver
next-generation voice and multimedia applications and advanced features
that enable them to increase revenue, enhance competitive differentiation
and elevate customer satisfaction. BroadSoft products deliver the scale,
open architecture and reliability that the world's leading
telecommunications companies demand to serve mission-critical enterprise
and residential broadband customers. BroadSoft provides VoIP applications
to nine of the top 10 and 15 of the top 25 largest carriers worldwide, as
measured by recent annual revenue, including KPN, Korea Telecom, Qwest,
SingTel, Sprint, Swisscom, Telefonica de Espana, Telstra, T-Systems, and
Verizon. For additional information, go to www.BroadSoft.com.
BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All
other names are trademarks of their respective owners.
PR contact:
Kristin Martell
Director of Corporate Communications
BroadSoft
+1-240-364-5147
kmartell@broadsoft.com
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