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TMCNet:  CEVA Collaborates with Tessera to Demonstrate Embedded Image Enhancement Technologies on MM2000 Portable Multimedia Platform

[July 06, 2009]

CEVA Collaborates with Tessera to Demonstrate Embedded Image Enhancement Technologies on MM2000 Portable Multimedia Platform

YOKOHAMA, Japan, July 6, 2009 /PRNewswire-FirstCall via COMTEX/ -- TSMC Symposium -- CEVA, Inc. [(NASDAQ: CEVA); (LSE: CVA)], a leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores today announced a collaboration to demonstrate Tessera's FotoNation(R) embedded image enhancement technologies on CEVA's portable multimedia platform, the CEVA-MM2000(TM). The live demonstration of these technologies will be shown in CEVA's booth at the TSMC Technology Symposium today in Yokohama, Japan.
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(Logo: http://www.newscom.com/cgi-bin/prnh/20051010/CEVALOGO ) At the show, CEVA will demonstrate the high-performance FotoNation face detection and face tracking capabilities running completely in software on CEVA's fully programmable multimedia platform. FotoNation embedded image enhancement technologies provides a full portfolio of solutions, improving image quality and enhancing, extending and simplifying picture taking for digital still cameras, cell phones, game consoles and other camera-enabled devices. Face detection and tracking are the latest additions to the broad range of video, audio and image enhancement software available for the MM2000 platform and further illustrates the extensive capabilities enabled for licensees of CEVA's fully programmable multimedia solution.

"The combination of CEVA's leadership in programmable multimedia solutions for portable devices and Tessera's innovations in embedded imaging solutions enables us to enhance the feature set offered on the MM2000 platform for a wide range of applications," said Michael Bereziuk, executive vice president, Imaging & Optics, Tessera. "Together we can bring solutions which both simplify the user's image capture experience, while optimizing the image quality of mobile camera-enabled devices, under a wide range of conditions." "Tessera's FotoNation technology brings embedded image enhancement capabilities to the MM2000 platform and provides a valuable addition to the software offerings available for our MM2000 platform," said Eyal Ben-Avraham, vice president Partners & Ecosystem of CEVA. "The ease-of-programmability of our MM2000 platform enables our customers to truly differentiate their CEVA-based multimedia SoCs through software. Offerings such as the FotoNation technology from Tessera and other quality improvement pre/post-processing functions are vital especially for mobile devices." Tessera Safe Harbor Statement This press release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties that could cause actual results to differ significantly from those projected, particularly with respect to the collaboration between Tessera and CEVA, Tessera's participation at the TSMC Technology Symposium, and the performance and functionality of Tessera's FotoNation image enhancement technologies. Material factors that may cause results to differ from the statements made include delays, setbacks or losses relating to our intellectual property or intellectual property litigations, or any invalidation or limitation of our key patents; fluctuations in our operating results due to the timing of new license agreements and royalties, or due to legal costs; changes in patent laws, regulation or enforcement, or other factors that might affect our ability to protect our intellectual property; the risk of a decline in demand for semiconductor products; failure by the industry to adopt our technologies; competing technologies; the future expiration of our patents; the future expiration of our license agreements and the cessation of related royalty income; the failure or refusal of licensees to pay royalties; failure to achieve the growth prospects and synergies expected from acquisition transactions; and delays and challenges associated with integrating acquired companies with our existing businesses. You are cautioned not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Tessera's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2008 and its Quarterly Report on Form 10-Q for the quarter ended March 31, 2009, include more information about factors that could affect the company's financial results. Tessera assumes no obligation to update information contained in this press release. Although this release may remain available on Tessera's website or elsewhere, its continued availability does not indicate that Tessera is reaffirming or confirming any of the information contained herein.

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is a leading licensor of silicon intellectual property (SIP) DSP Cores and platform solutions for the mobile handset, portable and consumer electronics markets. CEVA's IP portfolio includes comprehensive solutions for multimedia, audio, voice over packet (VoP), Bluetooth and Serial ATA (SATA), and a wide range of programmable DSP cores and subsystems with different price/performance metrics serving multiple markets. In 2008, CEVA's IP was shipped in over 300 million devices. For more information, visit www.ceva-dsp.com.

Tessera and FotoNation are registered trademarks of Tessera, Inc. or its affiliated companies in the United States and other countries. All other company, brand and product names may be trademarks or registered trademarks of their respective companies.

SOURCE CEVA, Inc.

http://www.ceva-dsp.com

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